Master of Science in International Marketing & Business Development

Marketing and sales offer various jobs worldwide in multinational companies or local SMEs.
These jobs directly confront the main challenges of our times: rapid digitalization, brutal
changes in consumption practices, socio-cultural and economic diversity, and challenges
linked to sustainability and corporate social responsibility.
The program is intended to form future top-level managers capable of assuming leading positions in
international companies as crossover professionals.
It provides fundamental and concrete knowledge of international business and its
challenges, as well as training on personal and professional competencies in global
business practice. Our graduates will then be able to interact with all the different
stakeholders, whatever the industry, at an international level.

Marketing bloc : strategies, markets research, consumer behavior, Data Marketing, Communication, Ethics & Responsibility
Business development bloc : Operational competencies, Negotiation, Sales, Strategic Thinking, Management, Salesforce
International Stratégies bloc : Understanding international markets, law, economics, Geopolitics, Intercultural environments
Innovation bloc : networks, Data Sciences, AI, Ideation & Creativity

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